The Graphic Designer's Guide To Clients 2nd Edition

You’ll love this design guide if:

• You’re looking for advice for working with clients
  
• You want to learn how to market your business effectively
• You want to know how to land quality clients

If you’re a graphic designer looking for real-life advice and long-term success, The Graphic Designer’s Guide to Clients by acclaimed designer Ellen Shapiro is the book for you. Not only does she reveal the secrets behind getting the clients you want to recognize your name and brand, but she also discusses how to land those clients and create a positive and productive working relationship with them. Through one-on-one interviews with prominent designers like Milton Glaser, Mike Weymouth, April Greiman, Drew Hodges, Marc Gobé, and partners in Pentagram, you’ll also discover personal experiences and insights on how to uphold best practices while also fulfilling the needs of your clients. Whether you’re trying to attract your first clients, or want to bring some fresh faces into your established business, this volume is a must-have addition to your graphic design library.

In The Graphic Designer’s Guide to Clients you’ll find:

• Advice on identifying what is distinct about your business and services and marketing yourself effectively
  
• Tips for meeting and courting clients, making effective presentations, and learning the lingo of corporate strategy
• Ways to obtain referrals from existing clients and keep clients coming back again and again

SKU                                  T6894

Author/Speaker/Editor  Ellen Shapiro

Shipping                          This product ships from Allworth Press.

File/Trim Size                  6 x 9

Format                          Paperback

ISBN 13                          9781621534013

Number Of Pages         256