Sagi Haviv: Chermayeff & Geismar's Design Process Revealed OnDemand DesignCast Partner Sagi Haviv Gives You a Behind-The-Scenes Look Inside The Legendary Firm

Creating a simple, potentially iconic trademark isn't simple at all. Successfully extracting the essence of a brand and representing it in a focused, appropriate, and memorable image is always a complex challenge.

Chermayeff & Geismar partner Sagi Haviv -- recently called a "logo prodigy" by The New Yorker -- walks us through his firm's time-tested approach to identity design, an approach the firm has held for many decades and that produced iconic trademarks such as Chase Bank's (now in use for 50 years), Mobil Oil's (now in use for 45 years), the NBC's (now in use for 25 years), and countless other timeless icons that have become an inseparable part of our visual culture.

In this presentation, you will learn:

• The criteria a potentially iconic logo must meet
  
• The process to ensure a successful and effective identity design solution for a client
• Some of the challenges you might face when working for major clients and what steps can you take to overcome them
• How the Chermayeff & Geismar approach has held up over the decades, even in light of the radical changes in technology and rise of multimedia

About the Presenter:

Sagi Haviv is a partner and designer at Chermayeff & Geismar. Among his numerous projects for the firm are the logo designs and identity systems for the Library of Congress, National Parks of New York Harbor, the John D. and Catherine T. MacArthur Foundation, Conservation International and the fashion brand Armani Exchange. Sagi joined Chermayeff & Geismar in 2003 after graduating from The Cooper Union School of Art in New York City. He teaches Visual Identity Design at The School of Visual Arts.

Product Type:   OnDemand Webinar

Size:                   Download (PC & Mac versions available)

Duration:           1 hour