Graphic Design The New Basics

You’ll love this graphic design book if:

• You want to learn graphic design fundamentals
  
• You’re looking for graphic design inspiration
• You’d like to learn principles you can apply to any design project

Introduce yourself to graphic design and build a knowledgebase that is applicable to any design situation with Graphic Design by Ellen Lupton and Jennifer Cole Phillips. Rather than using a cut-and-paste approach, this book clarifies graphic design fundamentals using relevant sources like contemporary media, theory, and software systems. Learn essential principles of form through visual demonstrations and concise commentary, and explore the relationships between the elements of two-dimensional design, like point, plane, line, hierarchy, layers, scale, and transparency. An indispensable feature of this book is that the concepts of visual language discussed within it can be applied to any facet of design, from a letterhead or logo, to a complex web site. Learn the key concepts of graphic design in a smart, fresh, and inspiring way!

In Graphic Design you’ll find:

• A discussion of the simple relationships between formal elements of 2D design
  
• An approach to design instruction emphasizing visually intensive, form-based thinking
• Concepts related to relevant developments in contemporary media, art, theory, & technology

About the authors:

Ellen Lupton is the author, coauthor, or editor of several books including Design Culture Now; Skin: Surface, Substance + Design; Inside Design Now; Thinking with Type; D.I.Y.: Design It Yourself; and D.I.Y. Kids. She is Curator of Contemporary Design, Cooper-Hewitt, National Design Museum, Smithsonian Institution, New York and Director, Graphic Design MFA Program, Maryland Institute College of Art, Baltimore. She is the recipient of numerous awards including I.D. Forty, 1992; Chrysler Design Award, 1996; and AIGA Gold Medal, 2007.

Jennifer Phillips is Principal of J. Cole Phillips Design--a design studio specializing in visual identity and branding, as well as packaging, environmental and new media design for the arts, education, and corporations. She is Associate Director of the Graphic Design MFA program at the Maryland Institute College of Art. She was an Advisory Board Member, American Institute of Graphic Arts, Baltimore Chapter, 2001-2007 and has received awards from Graphic Design USA, The Art Directors' Clubs of New York and Metropolitan Washington, and AIGA 50.

SKU                                       T4562

Author/Speaker/Editor       Ellen Lupton, Jennifer Cole Phillips

Format                               Paperback

ISBN 13                               9781568987026

Number Of Pages               248