Cool Beer Labels

You’ll love this packaging design book if:

• You like exploring real examples of package design
  
• You want to learn more about the growing craft brewing industry

Whether you drink beer or not, the recent growth of the craft brewing industry and its popularity is undeniable. What better way is there to celebrate the increase of breweries than to admire one of the aspects that makes these beers great: their label design? Featuring well-designed labels from craft and small breweries from around the world, Cool Beer Labels by Daniel Bellon and Steven Speeg demonstrates how commercialized packaging design can be elevated to a whole new level. Not only will you get a chance to peruse these label designs, but you’ll also find interviews with those involved in their design process, like the owner, master brewer, or designer of the packaging. Get a taste of quality packaging design, and great beer, and delve into an exploration of fun design and a celebration of the craft brew culture.

In Cool Beer Labels you’ll find:

• Foreword by Greg Koch, CEO & Co-Founder of Stone Brewing Co.
  
• Packaging design examples from craft & small breweries from around the world

About the authors:

Daniel Bellon has been in the graphic design field for over 15 years and his experience has been as diverse as his list of clients. He has worked in in-house design departments, in advertising agencies, in graphic design studios, as a freelancer, and he's a published author. In 2010 HOW Books published his first book, Typography for The People, and he has given multiple lectures on the topic of typography and letter forms.

Steven Speeg has worked in the design field for more than 14 years, and is currently the Associate Creative Director for World Wrestling Entertainment.

SKU                                    T0401

Author/Speaker/Editor    Daniel Bellon & Steven Speeg

Format                            Hardcover

ISBN 13                            9781440335204

Number Of Pages            208